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Business Report #4

A Marketing Angle I Use to Sell My Own Products

Businesses to make money with fall under one of these two categories: (1) Service, or (2) Product.

A service business is more specialized to a specific, target-marketed group of people who need the service performed. A product can normally be sold to a wider market and you can span the mail order as well as the consumer market (John Q Public.)

The item I sold was Colloidal Silver, so it fell under the category of product. But the MLM company that manufactured this product kept instructing me to build a downline and sign up as many distributors as possible. Since everyone was given this same advice, I decided to do something different and more exciting.

I learned from a colleague that the consumer market is the most overlooked market for smaller homebased businesses. Big companies market to the consumer, but the little guy is never told to do it. They are led to believe that it's too expensive, which is a lie. In fact, running classified ads all over the country is less expensive per 1,000 than mail order publications.

Now I knew from experience that if I even mentioned the word distributorship to a consumer they will immediately envision door-to-door selling. This, of course, would turn them off. Because of this I knew that marketing with this method would not get me anywhere.

So I used another angle. Why not just sell the product itself with no strings attached? Don't most consumers buy products at the store because they want to use them? When you purchased your living room sofa for instance, did you purchase it so you could re-sell them and make money? Of course not. You bought it, brought it home and used it!

So I wrote 5 different classified ads selling Colloidal Silver for $30 a bottle. I told about the benefits of Colloidal Silver and asked the reader to call my toll-free number to learn more about its health benefits. My toll-free number was a recording that sold the product (not the opportunity.)

I invested $850 to get my 5 different classified ads in newspapers across the country. My cost per 1,000 circulation was 23ยข much lower than mail order and my ad appeared within 2 weeks.

From the $850 investment, I made only $300 of my money back but the idea worked! I analyzed which of the 5 different ads pulled the most response (they were coded), eliminated 3 that didn't and invested another $500 ($200 of my own money and $300 from the first sales) the next week in classified advertising again. This time I made $750 in sales.

The next month I narrowed down the papers that pulled the most orders, added on some more and repeated the procedure. I made another $500 the first week in sales and $1,200 the second week. After processing the paperwork to get these orders filled, I ended up with 100 customers who had purchased the Colloidal Silver and 2 who wanted to join the distributorship in my downline.

Now granted 2 out of 100 is not a lot. But 2 people who REALLY want to work the program is much better than 2,000 that don't want to work or don't even want to learn how to. Besides, I had the potential of 100 REPEAT customers and the opportunity to sell them more products. I made a great deal of money using this method and you can too!!

Commission Dealers

If you see ads for the same opportunity you are trying to sell, invest a few dollars and have a typesetter design you a completely different looking ad from everyone else that will stand out and be noticed.

When you send your advertising order to a publisher, be sure to include a note that reads: If you have other advertisers selling the same thing I am, please return my ad and payment. This will give you a fighting chance with the competition.

Don't overlook the low-cost of classifieds. One great place to crank out classified ads nationally is National Mail Order Classified, PO Box 5, Sarasota FL 34230. (Send for their info package and include $2 for postage. It's a big package of stuff and contains everything you need.)

Don't limit yourself to advertising only in the inner circle. One way to tell is when you find a publication running the same ads and articles as another publication, they are paper-passing and your ad probably won't get much response.

Don't limit yourself to selling a money-making opportunity. Instead, try selling the product with no strings attached then sell the money-making opportunity to satisfied customers who want to make more money.

Continually strive to develop your own product. Commission dealerships are fine to use in developing marketing skills. But don't die there. Instead, look for a product that you personally are interested in selling. Then, if possible, develop your own similar product that's more improved.

Prime Source Dealers

Don't limit your product to having other dealers sell it as an opportunity. Try to sell it outright with no strings attached and as a full page ad on your own. Or run small classified ads giving away a Free Report which would be returned as sales literature containing good-quality information.

Be selective when offering dealerships. Keep in mind that every dealer you sign-up is a reflection of your company. You have to pick and choose them like you would when hiring a sales staff. Can the negative thinking that the more dealers you have the more orders you have. Believe me it doesn't work!!

Be a good Prime Source. Keep a mailing list of all the dealers you have (just like an employer would.) Periodically, drop them a postcard and ask them if they are still participating in your dealership. If not ask them why. Don't abandon them or they will abandon you.

Continually strive to develop new ways to market your product or service. Play around with wording your ads, changing the price of the product slightly, offering extra freebies or not offering them, etc. When you find something that works for you, write down exactly what you did and let your dealers know. Educating them brings in lots more orders for you plus they will feel dedicated to you since they know you are working with them.

To me, owning and operating a homebased business is very important to me. Without it I would have to work full-time for someone else. If you love freedom learn the ways to achieve it in your life.